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Jason Horejs has been in the gallery business for over 18 years and has owned Xanadu Gallery in Scottsdale, AZ since 2001. In How to Sell Art, Horejs shares the entire selling process he and his staff employ when making a sale. From introductions, to creating a compelling dialogue, to closing a sale and beyond. Whether you are a gallerist trying to sell the work of others, or an artist working to sell your own art, Horejs gives you concrete, step-by step instructions that will help you tap and develop your inner salesperson.
As with any other skill, you can increase your sales success by taking a systematic and consistent approach. How to Sell Art will help you take your art salesmanship to a higher level.
As an artist, you will have many opportunities to sell your art, whether it's directly to a customer at a studio tour or weekend art show, or through a gallery at an opening. Order How to Sell Art today and become a professional at building relationships with potential buyers and closing the sale.
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In How to Sell Art you
will learn:
1. How to start off on the right foot. The first sixty seconds can make all the difference when you are interacting with a buyer. Make sure you are giving the right first impression. 2. How to learn your client’s names. No more excuses – it’s time to become a master of names. Learn techniques that will help even the most artistic of minds capture a name like a steel trap. 3. How to offer the client an opportunity to buy. If you aren’t giving the client a chance, they are never going to buy. Make sure you are saying the right thing at the right moment to close the sale. 4. How to negotiate like an expert. Selling art is not like selling used cars, but there will, inevitably, be times when you need to negotiate with a client. Negotiation is a delicate process, and I will teach you how to expertly navigate a negotiation and make sure that both you and your client come out winners. 5. How to follow up persistently without being irritating. If you aren’t able to close some sales on the spot, that’s OK – you can still secure a sale by consistently and persistently following up, so make sure you are doing this for every client. Some clients need a little time to get to a point where they are ready to buy, but if you don’t follow up they are likely to simply forget about you and your work. 6. Create Fans. The sale isn’t the end of the sales process, it is only the beginning. Turn buyers into collectors with post-sale follow up and systematic communication. And much more . . . Learn to sell your artwork like a gallery professional. I will be sharing tips and techniques I’ve acquired in 18+ years of gallery experience, including everything I share with my sales staff. If you are a painter, sculptor, fine-art photographer, jeweler, gallery salesperson or art promoter you will benefit from How to Sell Art |
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| Available Now Order Today Retail Price Retail Price: $19.50 +s&h (Special offer limited to first printing) 
Paperback, 207 pages |
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| Recomendations | ||
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I thought you'd like to know that I
took a booth at the Architectural Digest Home Design Show and extended
my hand to every single person who stepped into my booth - and there
many - and introduced myself just as you suggested. As the days went on (4) I kept thinking of your advice and how it worked like a charm! I sold 4 pieces to a gallery in CT, made other gallery connections with an invitation to show in NYC, negotiated a more desirable contract with one in Toronto and met tons of interior decorators and designers.
Cecile Brunswick Artist, NYC |
I
used your suggestion last night and invited two interested buyers
to an opening at Maple
&
Main Gallery in Chester, CT, to
buy my paintings. They did! I
sold two
pieces last night! Joan Cole, Artist, CT |
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